Friendship

#Friendship
#Loneliness
#ServiceDesign
#React
#ReactNative

Friendship is a digital platform that helps people find and hang out with potential future friends. Friendship uses interests and personality traits for matchmaking, in a light and playful way. In addition to matchmaking, the service lets people create and join each others’ meetups, as a low–commitment way to make the first contact.

Customer

Emil and Samuel Salovuori are two brothers passionate about putting an end to loneliness in Finland and beyond. Samuel works at the city mental health office and has experience on the topic. Emil thought to tackle loneliness head on, with a service to help everyone, including the well connected, find new people to connect with and start forming friendships.

Markus Nieminen, from Dynamo&Son (now at TBWA), joined the two brothers to help with their branding and marketing efforts. Emil, Samuel and Markus is the team that visited Futurice in summer 2017 to discuss about how we could help out.

Challenge

The starting point for Futurice was a prototype put together by the founding team. The initial challenge was to take that prototype further: help design more/better app flows and more detailed screens, new functionality, which could then be used to prototype and test the concept or seek funding.

The real challenge was much bigger though: how to design and build a really successful friendship app? There was already plenty of “competition” out there, with some (but limited) success. What could make this one special? What could make it work?

Difficult challenge, with proper chances of failing. But the impact of success could be very significant. We had to give it a good shot.

Approach

We started with one designer helping out for a week. Which turned into a month. Which turned into a summer. The concept was becoming very promising so we decided to take it into a student collaboration for development, in autumn 2017. Three Haaga-Helia student teams worked on it, with our technical guidance and product ownership. They made great progress on the account creation, matching and chatting functionality.


However, we had learned from the design work that event creation functionality was also needed for a proper MVP and pilot. We decided to implement that too, via a second student collaboration, in spring 2018.


Current status

A lot of the functionality is implemented, what comes to profiles, events and chats. The Haaga Helia development teams are currently focusing on fixes and experience improvements, before taking on new features. The course finished in May and then we will know exactly how we stand.

What next

The plan is to prepare for a pilot in autumn 2018. The Friendship team are looking for funding to support that. Until then, we will try initial quick-n-dirty piloting: encouraging the student teams to take the development version into use (the eat-your-own-dog-food approach).

Project contributors

Friendship Team

Samuel Salovuori
Product Owner
Friendship
Emil Salovuori
Product Owner
Friendship
Markus Nieminen
Marketing
TBWA

Futurice

Emmanuel Pastor
Development, Student Guidance
Futurice
Maritere Vargas
Design, Product Owner Support
Futurice
Rasmus Eskola
Development Leadership, Student Guidance, React Teaching
Futurice
John Cheng
Development, Student Guidance
Futurice
Minja Axelsson
Design, Product Owner Support
Futurice
Sebi Tauciuc
Product Owner Proxy, Design Support
Friendship
Tuomas Paasonen
Development Leadership, Student Guidance
Futurice
Teemu Turunen
Product Owner Support
Friendship

Haaga-Helia, Autumn 2017, Team Able

Jouke Rienstra
Development
Student
Hieu Cao
Development
Student
John Cheng
Development
Student
Robert Seligman
Development
Student

Haaga-Helia, Autumn 2017, Team Baker

Eran Machiels
Development
Student
David Gsponer
Development
Student
Eric McLaren
Development
Student
Garen Dibernando
Development
Student
Stuart Boaler
Development
Student
Janne Takala
Development
Student

Haaga-Helia, Autumn 2017, Team Charlie

Emmanuel Pastor
Development
Student
Elizaveta Petrova
Development
Student
Mia Lahtinen
Development
Student
Thu Nghiem
Development
Student
Thao Le
Development
Student
Loïc Berthod
Development
Student
Joakim Nikkinen
Development
Student

Haaga-Helia, Spring 2018, Team Admin

Minh Hoang
Development
Student
Ivan Osipov
Development
Student
Danni Olsen
Development
Student
Olga Vorozheykina
Development
Student
Ha Van
Development
Student
Trinh Ngo
Development
Student

Haaga-Helia, Spring 2018, Team Mobile

Anton Bykovskykh
Development
Student
Yi Zhuang
Development
Student
Lam Ngo
Development
Student
Kai Pörtfors
Development
Student
Kirill Polianin
Development
Student
Leo Malinen
Development
Student
Alina Gaidamaka
Development
Student
Abdelkarim Essalim
Development
Student
Kyryll Vynokurov
Development
Student

Haaga-Helia, Teachers

Juhani Välimäki
Senior Lecturer
Haaga-Helia
Teemu Havulinna
Teacher, Software Engineering
Haaga-Helia

Technology

React

A JavaScript library for building user interfaces.

React.Native

A framework for building native apps using React.

Redux

A predictable state container for JavaScript apps.

Expo

A toolchain to help build native iOS and Android apps using JavaScript and React.

Node.js

A cross-platform JavaScript run-time environment for executing JavaScript code server-side.

hapi.js

A rich javascript framework for building applications and services

PostgreSQL

An object-relational database.

Ask more

Sebi Tauciuc

Designer, Social Responsibility
+358407740124

Tuomas Paasonen

Engineer, Social Responsibility
+358407580476